1. Start: Spokes-items?



My idea for a “spokesperson” is to animate common items (with faces) representing countries Airbnb has locations in. This would be a campaign of sorts involving a jade dragon (China), Nesting dolls (Russia), Big Ben (England), a Hula Girl Dash Ornament (America), Aztec mask (Mexico), and maybe a few other countries. Each item would sell the idea of Airbnb by telling the audience something interesting about the culture of that country that the traveler wouldn’t experience in a hotel, thus making Airbnb sound like a more engaging option.

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