11. No Directive: Stay Airbnb

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This idea is for an Airbnb magazine ad focusing on people who travel to experience new cultures. At first the ad seems like it is for a hotel in Mexico but when you open the centerfold it fold out into a four pane ad saying Airbnb gives you the full experience. It is engaging because it surprises the readers and makes them excited to see what Airbnb has to offer.

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