This idea is for posters. At one point we were talking about how starbucks put coffee cups on top of NYC taxis to advertise that they were coming to New York. This would be similar. In cities, when Airbnb came to that location, this could plaster city walls to advertise. Posters are big for the youth demographic especially when plastered in urban areas so I feel like it would engage more youth to stay Airbnb. Especially with the play on Uncle Sam’s “I want you”

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