18. Community Engagement: Adventure Companion

In this idea, Airbnb sponsors get-togethers at local bars to help people find another person to travel with. This would kind of work like speed dating. Each person fills out a survey when they arrive then they mingle within designated groups and try to meet someone to travel with. The ad I designed for this is advertising the focus group kind of thing. It asks for people to pilot the program with the incentive of entering a raffle to win a free vacation with your companion. I also created the short survey for participants.

 

Script:

20170326_060943[1]

 

“Have you always wanted to travel the world?”

“Well here’s your chance. Airbnb is looking for 20 somethings in your area to pilot their new ‘adventure companion’ program. A program in which Airbnb matches you with another traveler in hopes you may travel together”

“Come to ______ bar on ________(date) to find a travel partner. If you or your partner win the raffle, your trip may be covered by Airbnb!”

 

Survey:

20170326_060929[1]

 

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