In this idea, Airbnb sponsors get-togethers at local bars to help people find another person to travel with. This would kind of work like speed dating. Each person fills out a survey when they arrive then they mingle within designated groups and try to meet someone to travel with. The ad I designed for this is advertising the focus group kind of thing. It asks for people to pilot the program with the incentive of entering a raffle to win a free vacation with your companion. I also created the short survey for participants.
“Have you always wanted to travel the world?”
“Well here’s your chance. Airbnb is looking for 20 somethings in your area to pilot their new ‘adventure companion’ program. A program in which Airbnb matches you with another traveler in hopes you may travel together”
“Come to ______ bar on ________(date) to find a travel partner. If you or your partner win the raffle, your trip may be covered by Airbnb!”