20. Community Engagement: I do

This idea is for a 30 second advertisement in which Airbnb proves its scope. A lot of people don’t realize how many people stay with Airbnb and that is what the ad is trying to show. The ad opens on a man and his wife talking about an upcoming trip to London. The wife wants to stay Airbnb but the husband asks “Who actually stays Airbnb”? The next clips are REAL people wearing their work uniforms and saying they use Airbnb when they travel.


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