This idea is for Airbnb to open an instagram account so that their guests can share their experiences and search for their next destination. This engages guests in an airbnb community and allows them to think about where they want to go next.
An email would be sent to guests upon their return home to get them to participate. It would read
Dear valued Airbnb guest,
We hope you enjoyed your recent stay with us and had a great time on your trip. If you have any pictures or interestign stories we’d love four you to share them onto our instagram page so we can see and share with the Airbnb community.
As always thanks for staying with us and we can’t wait to see you again,
Airbnb (insert Airbnb logo)